Service Overview:
You may need a short URL created, IF:
1) the actual URL is extremely long (longer than 100 characters) and/or non-descriptive;
2) you will be using the information on print material;
3) your URL is for a marketing campaign that has an end and start date.
To determine the perimeters for your request please click on the following link: Friendly URL Request and Use Guidelines
Getting Started:
Click on the "Request Friendly URL" button on the top right.