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Whether you call them short URLS, friendly URLs, aliases or redirects they are all ways of renaming long and difficult to read URLs to your pages (that are filled with valuable information that everyone must have and can not live without, but can’t click more than once to get to). Best practice dictates no more than a two to three levels of clicks. Therefore, if your users need to click once or twice you won’t lose them. Not every page needs to have a shortened URL.